Welcome to Week 4 of our 8-week program on how to build an online audience! This week, we focus on how to choose the right medium for your content. The title of today's post summarizes the overall premise:
Videos > Pictures > Words
What I mean with this equation is that video has more impact than pictures, which in turn outperform words. I do not want to discourage you from writing inspiring and beautiful prose. However, you need to accept and understand that the human brain is optimized to detect signs of both opportunity and danger. Something colorful that moves clearly falls into that category. So, what does this mean for you? It means that you should learn how to create videos on the cheap that you can use to garner attention for your other, richer in fiber (ahem, text) content. Fortunately, creating decent videos these days has become very easy thanks to the ubiquity of smart phones. However, many of these videos are of very poor production quality and with just a little bit more effort, you can do much better with the following accessories. Here is how:
I am looking forward to seeing your videos and I hope you will enjoy this creative activity as much as I do.
Welcome to Week 3 of our 8-week program! This week is all about increasing engagement online. By now, you have your own web presence, started to build an email list (and are sending our email newsletters), and have Twitter account. Now, it is time to engage online. Bottom line here is that you will need to find your audience when you start. Once you are established the growing audience will find you. Today, I am giving you my 10 essential rules of online engagement (with focus on Twitter). Enjoy and please let me know how things are going for you!
I hope these ten rules will get you start and help you build your audience.