Welcome to a new series of posts on how to build an online audience. As a reader of this blog, you surely have a message and a vision that you would like to share with the world.
How do you do this?
You need to develop a network of tools to provide value to your audience. You think the internet has everything covered and you have nothing to add in terms of relevant content. Wrong. There is shockingly little independent information presented in a user-friendly way. Your opportunity is to find your unique voice and provide content that nobody else can provide, your voice!
To help you build your audience, I am taking you on an 8-week tour of how I approach this. Few months ago, I deleted my personal Twitter Account @FlavioFrohlich in order to regain my sanity. I have now activated a new account with the same handle, which has already accumulated a mind-boggling 20 followers! We will use this account to try out and demonstrate a set of different strategies to find your voice and build an audience online.
You may wonder why you would want to endeavor on such a project that can be misunderstood as a vanity project. My answer to this question is that the internet is full of regurgitated, often incorrect, often extreme content. The world will be a better place if we succeed in adding more perspectives, more diversity, more nuances, and more thought to the online conversation. In other words, I am saying the world is waiting to hear from you!
Here is our 8-week playbook. We are starting on August 19th:
Week 1: Getting the tools ready.
Week 2: The power of email.
Week 3: Stepping up online engagement.
Week 4: Videos > Pictures > Words ?
Week 5: Being real online without oversharing.
Week 6: Mindfulness (online)
Week 7: Amplifying your voice with $
Week 8: Reflections: Lessons learned.
I hope you will join me for this exciting adventure!