We are in the middle of Week 2 of our 8-week program. In the last post, we discussed the importance of collecting email addresses and sending out emails such as newsletters and updates Yes, even in today's world, sending out emails gives you more return that the fleeting "likes" and "retweets" on Twitter. Now that you have the infrastructure in place, it is time to talk about content!
Any email you send should contain information that is of potential value to the people on your email list. Thus, creating content always starts with defining and knowing your audience. Emails are usually created in a way that they point to few new stories on your website. This way, you are providing an assembly of exciting, new content and the recipient can click to the content of interest. Here are few basic rules to follow: