Welcome to Week 5 of our 8-week program! This week, we are talking about how to raise your profile online by being human... Sharing with the world not only your message but also your own story behind the message is a very powerful approach for engaging your audience. Here are the most important do's and don'ts for being real online without oversharing. Now, many of the items below are a matter of style and I expect that not everybody will agree, so let's discuss in the comment section below.